Join Us to Keep Georgia Beautiful



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The Agency for Sports Development and Support of Gori Municipality is a Devoted Ambassador of the Keep Georgia Beautiful campaign. Sportsmen joined the campaign on December 12 and have since been actively involved in keeping Gorijvari, the area they adopted, clean and trash-free.


On May 16, the Agency for Sports Schools Association and Support of Gori Municipality, cleaned up the area adjacent to St. George Church in Gorijvari. This was already the second clean-up activity conducted by the Sports Development and Support Agency in the territory of Gorijvari where sportsmen, coaches and leaders of the agency participated.

The campaign is implemented within CENN’s WMTR II program, supported by USAID.


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About the Keep Georgia Beautiful campaign:


The campaign aims to reduce the amount of littered areas throughout Georgia and raise the awareness of the public. Keep Georgia Beautiful was inspired by Keep America Beautiful, a campaign that has been implemented in the US since 1953 and aims at keeping the country clean and beautiful through multi-sectoral cooperation. In Georgia, the campaign encourages private companies, entrepreneurs, the local population and other stakeholders to support responsible environmental stewardship in the country and to implement sustainable activities on a daily basis.


Within the campaign, any interested organization can become a devoted ambassador of the environment. Those willing to participate in the campaign can adopt any specific area, for whose cleanliness and further care they will take responsibility of. After an area has been identified, its initial clean-up will take place and an informational banner will be installed informing the public of the organization responsible for the cleanliness of the area. The adoption of an area by an organization means monitoring the cleanliness of the area and repeating clean-up activities when necessary.


Join us: Keep Georgia Beautiful



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