A Large-Scale Environmental Campaign, Keep Georgia Beautiful, has Started



Date /Time: October 7, 13:00

Venue: East European University, 4 Shatili Street, Gldani-Nadzaladevi District



On 7 October, at 13:00, Keep Georgia Beautiful, a large-scale environmental campaign will be officially launched. CENN, in cooperation with East European University will host an event, Keep Georgia Beautiful,  within Waste Management Technologies in Regions, Phase II (WMTR II) supported by USAID. The event will start with signing a memorandum of understanding between the parties, following which a clean-up activity will be conducted in the University garden.


Keep Georgia Beautiful campaign is aimed at involvement of private companies, NGOs and governmental agencies, local residents and any other stakeholder in sustaining of a clean and green environment in Georgia. East European University is the first institution that engaged in the campaign and will take responsibility on the cleanliness of the garden in the vicinity of the garden.


University students, employees, students from a nearby school, initiators’ partner and friendly organizations and neighbourhood volunteers will participate in the initial clean-up activity as a part of the project. On completion of the activity, East European University will also host screening of film and public discussion on environmental theme. By CENN initiative, Modern consumer behaviour and its environmental effect will be the subject of the screening. The film will be shown using an innovative method, in a mobile planetarium.


Opening of Keep Georgia Beautiful campaign and the first activity are dedicated to International Green Consumer Day celebrated every day on September 28 and aimed at raising public awareness by encouraging public in general to replace massive, non-sustainable consumer habits with the sustainable green alternative.


About Keep Georgia Beautiful campaign:


Keep Georgia Beautiful campaign calls for private companies, non-governmental organizations and governmental agencies, local residents and other stakeholders to support the development of a responsible attitude and implementation of green activities in their everyday lives.


Within Keep Georgia Beautiful campaign, interested organizations and persons can select a specific area and assume responsibility for its cleanliness and further care. After area identification, with CENN support, initial cleaning of the area will take place, banner will be installed to inform public of the organization responsible for cleanliness of the area. Adoption of the area by an organization implies conducting monitoring of its cleanliness and repeated cleaning activities as necessary.


About the program:


The WMTR II program assists the Government of Georgia (GoG) in modernization of the country’s waste management sector and supports sustainable development and inclusive economic growth by implementation of waste separation and recycling practices. The program mainstreams innovative approaches, applies new technologies, and streamlines strong partnerships to solve development challenges.


WMTR II conducts its activities in three regions of Georgia – Kakheti, Shida Kartli, Adjara AR and Tbilisi in the four main focus areas:


Implementation of an Integrated Waste Management System;
Private Sector-Led Recycling;
Illegal Dumping Penalties and Tariff Policy;
Public Outreach


WMTR II program is implemented by Caucasus Environmental NGO Network with the support of USAID.


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