| Goodwill is going green, and encouraging their customers to follow their lead. On 4 August, the city’s first recycling corner for customers and residents of Tbilisi was opened in the supermarket chain’s Didi Dighomi branch, which will collect separated paper, PET bottles, plastic bags, and aluminium cans. Separated waste from the recycling corner, instead of ending up in landfills, will be delivered to a private company, Clean World, for recycling.
Goodwill is the first business in Georgia to introduce such a green initiative. The project is being implemented with the support of the USAID programme, Waste Management Technologies in Regions, in partnership with the waste collection company Clean World.
The opening ceremony created a very positive atmosphere, with guests taking photos in front of an innovative and original photo stand made of repurposed items and admiring the recycling art installation — a tree, decorated with creatively reused items. The ceremony was also attended by guests from Kakheti Region, with Telavi #1 public school’s Eco-Club eager not to miss out on the event, visiting Goodwill to show their support for the green initiative.
During the opening of the new recycling corner, the public and media representatives were addressed by US Embassy’s Chargé D’Affaires Nicholas Berliner, Minister of Environment and Natural Resources Protection Gigla Agulashvili, CENN’s Executive Director, Nana Janashia, and Goodwill CEO Giorgi Khabashvili. the event was also attended by USAID Acting Deputy Mission Director Mark Mitchell.
Check the Social commercial (Georgian) on Goodwill’s social initiative by following this link.
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WMTR project is funded by United States Agency for International Development (USAID) and implemented by International City/County Management Association (ICMA) in partnership with CENN.